CBS’s marketing campaign for the remake of Hawaii Five-0 - a show that is already in the top 10 new shows in terms of online buzz for upcoming series - includes commercials on the network, spots on CBS Radio stations, and print ads in newspapers and magazines.
Outdoor elements include pre-show ads in movie theaters, aerial ad banners, ads on newsstands and on taxi cabs, ads in train stations, and billboards, reports The New York Times. Partnerships have been inked with General Motors and Hawaiian Airlines. And, during an upcoming NFL game, an announcer may call the five-yard line the “five-0” yard line.
The original series is being shown on cbs.com. The Spike cable channel is airing a 45-hour marathon of the original show beginning Monday, including previews of the new version, and there’s a YouTube, Twitter and Facebook presence. - NYtimes.com Labels: CBS, Hawaii Five-O, Season 1
1 comments:
Thanks. I love all the billboards in New York City's streets, buses and subways. I also love all the promos that CBS is airing on CBS, Spike TV and CBS.com.
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